This week, online marketplace Kaymu becomes the latest member of the Africa Internet Group (AIG) network of companies to get zero data apps on the MTN network and this follows previous announcement of similar services for ecommerce giant Jumia and hotel booking platform Jovago.
This is how it works. MTN is offering these startups zero-rate data usage and this means that current and prospective users of the services offered by these companies, on the MTN network, can do so for free on the network without incurring any data costs.
The network and the companies believe the partnership would not only accelerate Internet penetration in Nigeria but but would also give customers and sellers the opportunity to access their products and services via the apps. Read more