Apple cuts prices on lower-end iPads, releases red iPhones

Apple unloaded a laundry basket of announcements with changes for its iPad and the iPhone.

The America’s Tech giant just released its new tablet called “the new iPad 9.7”. Sure this is the cheapest a new 9.7inch iPad has ever cost but don’t pop the champagne yet, a lot of corners have been cut to achieve at such a low price.

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The screen has remained the same at 9.7 inches with a 1536*2048 resolution as other high end Apple tablets, but the True Tone Display functionality is no longer present. This feature ensured that colors are still accurate regardless of how dull or bright the screen was. Also, the anti-reflective coating that helped with outdoor legibility is also gone.

The new iPad may be part of the Cupertino, Calif., tech giant’s gambit to resurrect tablet sales. At about 24% market share last year, Apple is still the largest player in the tablet game, according to International Data Corp. However, the overall tablet market has been shrinking, with shipments declining 15.6% in 2016 from 2015, according to IDC.

Apple also released red color versions of the iPhone 7 and the iPhone 7 Plus. Red Apple products are usually called Product(RED), they are special in that every purchase of them contributes the the Global Fund to support the HIV/AIDS programs. All their specs remain the similar to the non-red coated iPhones.



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