Author: Nasha Harper

Office 365 services to reach more customers from Microsoft’s African datacenters

Office 365 services to reach more customers from Microsoft’s African datacenters

Business, Mobile, Technology
Office 365 services are now generally available through relatively new data centers in South Africa. Microsoft has expanded its presence in Africa steadily, including bringing Microsoft Azure to the continent earlier this year. Opening data centers in South Africa is important because many countries have rules regarding the location of cloud data centers. Paul Lorimer, Distinguished Engineer for Microsoft 365, expanded on the importance of the data center in a Microsoft blog post: In-country data residency for core customer data helps Office 365 customers meet regulatory requirements, which is particularly important and relevant in industries such as healthcare, financial services, and government—where organizations need to keep specific data in-country to comply with local requi
Bank of South Sudan licenses m-GURUSH, its first-ever mobile money service

Bank of South Sudan licenses m-GURUSH, its first-ever mobile money service

Business, Mobile, Technology
South Sudan now has its first ever mobile money service. Named m-GURUSH, where m is for mobile and GURUSH is money in Arabic, is a joint partnership South Sudan's Trinity Technologies and Zain Telecoms South Sudan. The mobile money service has been licensed by both the Bank of South Sudan and the National Communication Authority of South Sudan. “We are not just launching a brand name today. The m-GURUSH money mobile commerce platform presents a complete transformation from your first interaction with it, which is a simple, easy to use customer friendly access menu that makes it fast and convenient for customers and dealers to carry out transactions. The platform provides consumers with a robust offering of products that cuts across, Service Payments, Airtime top up and money transfer s
Plummeting influence: Do influencers still give value to brands?

Plummeting influence: Do influencers still give value to brands?

Business, Internet, Mobile, social media
An influencer with 2 million followers couldn't sell a paltry 36 t-shirts and Twitter could'nt let her be Since the introduction in October 2010, Instagram has grown into a social media staple across the world, boosted further by its subsequent affiliation with Facebook. This platform along with others like Youtube, Twitter, and lately LinkedIn has given rise to a new form of marketing based on personality endorsement called Influencer marketing. There is lack of consensus however on what an "influencer" is. Others define the Influencers as an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. While another a individual who has a following in a particular niche, which they actively...
Sub-Saharan Africa’s Ad. investment represents only 0, 47% of global investments.

Sub-Saharan Africa’s Ad. investment represents only 0, 47% of global investments.

Business
Sub-Saharan Africa hosts 17% of the world’s population, but represents only 2% of the world’s gross domestic product. In terms of advertising investment it represents only 0, 47% of global investments. This is mainly because Africa is made up of many different countries with many different cultures and languages, unstable rules and regulatory environments, and a historic lack of data to help understand the marketplace. The Africa Media Index, which comprises data from 14 African countries, aims to provide consistent and reliable information which gives a clear understanding of the media landscape across Africa. The countries include Ivory Coast, Ghana, Nigeria, Kenya, South Africa, Uganda, Zambia, Namibia, Zimbabwe, Tanzania, Mozambique, Botswana, Angola and Ethiopia. The index, p
e-commerce websites running Magento are at high risk of cybercrime

e-commerce websites running Magento are at high risk of cybercrime

Cyber Security
New research has found 87% of SME websites using the Magento platform are currently at high risk from cyber attacks. By contrast, under 10% of websites using other major e-commerce platforms surveyed register in the same high risk category. Foregenix analysed nearly 9 million websites worldwide, including over two million in Europe. 200,000 of sites surveyed worldwide use Magento (and companies using Magento 2 were also covered in the research). The analysis carried out in April and May, further revealed the proportion of Magento websites at high risk has increased from just under 80% from research carried out in October last year. Other findings show the percentage of SME sites using Magento being at high risk is lower in Europe compared to North America. Europe, which accounts f...