Author: Nasha Harper

Five Top Ways of Building Brand Loyalty

Five Top Ways of Building Brand Loyalty

Business
If you have spent a considerable amount of money on a marketing strategy, to attract customers to your brand, you want to make sure they keep coming back. This is why you need to pay attention to building brand loyalty. People need to be able to recognise your brand, and to think positive thoughts when it’s mentioned. Think about positive experiences you have had with a company in the past, and consider how you react when you see its brand logo. The good experiences you have had should make you interested in seeing what the brand has to offer, and they should also make it more likely that you will make another purchase. Here are five ways that you can engender that sort of loyalty to your brand. Make it personal If you take the time to consider ways of tracking shoppers, you can l
How Businesses Determine Product Pricing

How Businesses Determine Product Pricing

Business
The African business climate is thriving, so much show that it is now one of the world’s fastest growing economies. This is particularly true for the tech industry, as evidenced through statistics released on Forbes, which highlights that funding for tech startups in 2016 increased by 16.8% on the previous year, totalling $129million. In 2017, African tech startups are continuing to build on this growth, with new tech companies appearing from Cairo and Cape Town, to Lagos and Dakar. However, all new tech startups – in fact, all new businesses regardless of industry – face one common problem: pricing their goods or services. While there are many techniques for boosting cash flow, raising capital, and building a successful startup, determining product price can be challenging. But
Equitel rolls out bundled Data, Voice and SMS packages into one convenient package

Equitel rolls out bundled Data, Voice and SMS packages into one convenient package

Business, Mobile
Equitel has combined data, voice and SMS resources into packages that offer more value to its subscribers. The new packages dubbed Data bundle plus, Jipimie bundles and Ongea bundles are meant for subscribers who want more value for browsing, sending SMSs and calling. Data bundle plus is a package meant for people who enjoy using data bundles to browse the internet, access various apps and other data services on their phones. Subscribers can purchase bundles from as low as 7MBs to 8GB on a daily, weekly or monthly basis depending on user needs and budget. The bundles complement other mobile banking services available on the Equitel SIM card including Eazzy Loan, EazzyPay – Buy goods and services, EazzyPay – Pay bill, money transfer to all mobile wallets and banks. Mobile money tr
How to Attract Amazing Talent to Your Startup

How to Attract Amazing Talent to Your Startup

Startups
Hiring people for your new venture comes with its fair share of difficulties. Sure, there are some great tools out there that make hiring a less demanding process. But finding the right combination of skills, attitude, and personality traits can still get tough. And those are only the difficulties on the talent side. On your side, you have a brand new business. A business that’s experiencing growing pains. A business that’s little more than a good idea and a group of people who are determined to make it happen. It takes a special kind of person to work at a startup. And you need to find enough of them to ensure that your startup becomes a serious business. It all Starts with a Mission Why did you create your startup? Was there any particular problem you wanted to solve? Did yo
Kenya’s internet penetration hits 112%

Kenya’s internet penetration hits 112%

Internet
The Internet penetration in Kenya is now estimated at 112.7 per cent with the number of Kenyans accessing and using the Internet on the rise, the latest sector statistics by the Communications Authority of Kenya (CA) show. The figures released by the CA also point to an increased uptake of broadband Internet in particular, which has gone up by 14.3 per cent in the period ending September 2017. “The growth has now put broadband subscriptions at 17.6 million compared to 15.4 million posted in the preceding quarter. Consequently, broadband penetration increased to 38.8 per cent during the quarter from 34.2 per cent,” the report added. According to the report covering July to September 2017, the demand for data/Internet continues to soar, with the number of estimated data/Internet use