Author: Nasha Harper

Transformation in Africa’s digital retail landscape

Transformation in Africa’s digital retail landscape

Internet, Technology
Undeniably, digital transformation continues to dramatically change the way we live and do business – almost daily it seems. Globally, the retail industry is one of the top industries in which we are seeing massive strides and changes when it comes to the adoption of technology, the evolving customer journey, and innovation in terms of products and services. Africa’s retail landscape is no exception. On the face of it markets in Africa are outperforming some first world countries in their pace of transformation to meet the needs of the rising digitally-savvy customer population – a consumer base which is now generally better informed, and demanding a more personalised, convenient, on demand service. The retail journey is no longer about merely walking into a store and grabbing something
Online ‘garage sale’ Preloved launches to help people auction preloved things

Online ‘garage sale’ Preloved launches to help people auction preloved things

Startups
Developed by Dakarai Mshoperi in Zimbabwe, Preloved, an online garage sale community has launched to to help people buy preloved things at prices starting from as little as a dollar. The app aims to help users sell things from their homes that they’ve loved, but have not used in weeks, or perhaps, that would be put to better use by somebody else. Preloved lets people auction those things. People sign in with Facebook, and browse to their city to see what’s on offer. People can also post items for free – forever! “We are thrilled to partner with Hamish Stockdale of the “Cape Town Buy, Sell, & Swop” Facebook group with over 110,000 members in Cape Town to transition them over to Preloved for our launch, and giving all the members of the group an online garage sale where buyi
Five Top Ways of Building Brand Loyalty

Five Top Ways of Building Brand Loyalty

Business
If you have spent a considerable amount of money on a marketing strategy, to attract customers to your brand, you want to make sure they keep coming back. This is why you need to pay attention to building brand loyalty. People need to be able to recognise your brand, and to think positive thoughts when it’s mentioned. Think about positive experiences you have had with a company in the past, and consider how you react when you see its brand logo. The good experiences you have had should make you interested in seeing what the brand has to offer, and they should also make it more likely that you will make another purchase. Here are five ways that you can engender that sort of loyalty to your brand. Make it personal If you take the time to consider ways of tracking shoppers, you can l
How Businesses Determine Product Pricing

How Businesses Determine Product Pricing

Business
The African business climate is thriving, so much show that it is now one of the world’s fastest growing economies. This is particularly true for the tech industry, as evidenced through statistics released on Forbes, which highlights that funding for tech startups in 2016 increased by 16.8% on the previous year, totalling $129million. In 2017, African tech startups are continuing to build on this growth, with new tech companies appearing from Cairo and Cape Town, to Lagos and Dakar. However, all new tech startups – in fact, all new businesses regardless of industry – face one common problem: pricing their goods or services. While there are many techniques for boosting cash flow, raising capital, and building a successful startup, determining product price can be challenging. But
Equitel rolls out bundled Data, Voice and SMS packages into one convenient package

Equitel rolls out bundled Data, Voice and SMS packages into one convenient package

Business, Mobile
Equitel has combined data, voice and SMS resources into packages that offer more value to its subscribers. The new packages dubbed Data bundle plus, Jipimie bundles and Ongea bundles are meant for subscribers who want more value for browsing, sending SMSs and calling. Data bundle plus is a package meant for people who enjoy using data bundles to browse the internet, access various apps and other data services on their phones. Subscribers can purchase bundles from as low as 7MBs to 8GB on a daily, weekly or monthly basis depending on user needs and budget. The bundles complement other mobile banking services available on the Equitel SIM card including Eazzy Loan, EazzyPay – Buy goods and services, EazzyPay – Pay bill, money transfer to all mobile wallets and banks. Mobile money tr