IBM may have its head in the cloud with their latest European Iaas capabilities going live today, but a new survey from the tech giant digs deeper into data security concerns. As ever, cyber security is a persistent concern for would-be cloud customers, with 57% of IT decision makers citing it as the main barrier for adoption. Indeed, 90% of UK IT decision makers expressed concern that their firm will be the target of a malicious attack. This fear may well prove justified, given a recent CA Veracode survey which found just 50% of business leaders were knowledgeable about the risks posed by software flaws. In the same survey, just one in three respondents had heard of WannaCry ransomware which infected Microsoft PCs in 150 countries during May. Encouragingly, IBM found that just 9%...
Google's 78% share of U.S search ad revenue in 2016 shows the company continues to dominate the market, but the share represents a decline from 88% in 2011. It seems the move to mobile by consumers has created competition for Google. Amazon has become a more preferred destination for online shopping searches, according to a research report released this week from Forrester Research titled Forrester Data: Search Marketing Forecast, 2017 to 2022 (U.S.) written by analyst Brandon Verblow. It is becoming a preferred destination for online shopping and search because of the way "Amazon is exploiting Google’s weakness in online shopping," according to the report. U.S. consumers are now more than 2.5 times likely to find out about the brand of a recent purchase from Amazon than from online
If you have spent a considerable amount of money on a marketing strategy, to attract customers to your brand, you want to make sure they keep coming back. This is why you need to pay attention to building brand loyalty. People need to be able to recognise your brand, and to think positive thoughts when it’s mentioned. Think about positive experiences you have had with a company in the past, and consider how you react when you see its brand logo. The good experiences you have had should make you interested in seeing what the brand has to offer, and they should also make it more likely that you will make another purchase. Here are five ways that you can engender that sort of loyalty to your brand. Make it personal If you take the time to consider ways of tracking shoppers, you can l
The African business climate is thriving, so much show that it is now one of the world’s fastest growing economies. This is particularly true for the tech industry, as evidenced through statistics released on Forbes, which highlights that funding for tech startups in 2016 increased by 16.8% on the previous year, totalling $129million. In 2017, African tech startups are continuing to build on this growth, with new tech companies appearing from Cairo and Cape Town, to Lagos and Dakar. However, all new tech startups – in fact, all new businesses regardless of industry – face one common problem: pricing their goods or services. While there are many techniques for boosting cash flow, raising capital, and building a successful startup, determining product price can be challenging. But
Equitel has combined data, voice and SMS resources into packages that offer more value to its subscribers. The new packages dubbed Data bundle plus, Jipimie bundles and Ongea bundles are meant for subscribers who want more value for browsing, sending SMSs and calling. Data bundle plus is a package meant for people who enjoy using data bundles to browse the internet, access various apps and other data services on their phones. Subscribers can purchase bundles from as low as 7MBs to 8GB on a daily, weekly or monthly basis depending on user needs and budget. The bundles complement other mobile banking services available on the Equitel SIM card including Eazzy Loan, EazzyPay – Buy goods and services, EazzyPay – Pay bill, money transfer to all mobile wallets and banks. Mobile money tr