M-Pesa’s position as the leading cash transfers service is set to face a new challenge with the launch of mobile money interoperability, which will see users send and receive money across networks in real time. The communications and banking sector regulators are today set to announce the start of a pilot test of the cross-network service beginning Monday next week, before its full launch to the public later on. The cross-network transfers will be limited to Airtel and Safaricom employees in the pilot phase. “One of the key reasons we need interoperability is to make sure that people are not limited by a closed network, you should be able to send money to anyone on any network and receive money from anyone,” said ICT minister Joe Mucheru in an interview yesterd
Uber could soon be pulling out of some international markets, including 15 African cities, if its new majority shareholder has its way. A new $8 billion investment by a consortium led by SoftBank, the Japanese tech giant, has seen the group acquire 17.5% stake in Uber. SoftBank’s 15% share makes the Japanese firm Uber’s largest shareholder. Uber says it hopes the investment will allow the company “double down” on providing its service “to more people in more places around the world,” in a statement to the Financial Times (paywall). But that appears to be at odds with SoftBank’s vision for the company. Rajeev Misra, a board director with SoftBank, believes the ride-hailing company has a better chance of success—and profitability—if it focuses only on core markets such including US
IBM may have its head in the cloud with their latest European Iaas capabilities going live today, but a new survey from the tech giant digs deeper into data security concerns. As ever, cyber security is a persistent concern for would-be cloud customers, with 57% of IT decision makers citing it as the main barrier for adoption. Indeed, 90% of UK IT decision makers expressed concern that their firm will be the target of a malicious attack. This fear may well prove justified, given a recent CA Veracode survey which found just 50% of business leaders were knowledgeable about the risks posed by software flaws. In the same survey, just one in three respondents had heard of WannaCry ransomware which infected Microsoft PCs in 150 countries during May. Encouragingly, IBM found that just 9%...
Google's 78% share of U.S search ad revenue in 2016 shows the company continues to dominate the market, but the share represents a decline from 88% in 2011. It seems the move to mobile by consumers has created competition for Google. Amazon has become a more preferred destination for online shopping searches, according to a research report released this week from Forrester Research titled Forrester Data: Search Marketing Forecast, 2017 to 2022 (U.S.) written by analyst Brandon Verblow. It is becoming a preferred destination for online shopping and search because of the way "Amazon is exploiting Google’s weakness in online shopping," according to the report. U.S. consumers are now more than 2.5 times likely to find out about the brand of a recent purchase from Amazon than from online
If you have spent a considerable amount of money on a marketing strategy, to attract customers to your brand, you want to make sure they keep coming back. This is why you need to pay attention to building brand loyalty. People need to be able to recognise your brand, and to think positive thoughts when it’s mentioned. Think about positive experiences you have had with a company in the past, and consider how you react when you see its brand logo. The good experiences you have had should make you interested in seeing what the brand has to offer, and they should also make it more likely that you will make another purchase. Here are five ways that you can engender that sort of loyalty to your brand. Make it personal If you take the time to consider ways of tracking shoppers, you can l