In a rapidly changing digital world, all brands, even iconic ones, need to adapt their strategies to stay relevant. The Yellow Pages has done just that. Previously, the Yellow Pages was “brought to you” by Trudon, now after extensive research, the company has decided to fully embrace the heritage of the brand and make it all-encompassing. As of 1 April 2018, Yellow Pages will be the Go-to-Market Brand, the Employer Brand and the Master Brand. While Trudon will remain the holding company, it will no longer be market facing. This is a result of months of market research which showed that there is a high affinity to the Yellow Pages brand, which has been in our lives for over 50 years. Many people remember the trusted, Yellow Pages books that landed at our gates – our go to when we
Wright, who claimed in 2016 that he created the computer-based currency under the pseudonym Satoshi Nakamoto, allegedly schemed to use phony contracts and signatures to lay claim to bitcoins mined by colleague Dave Kleiman, another cryptocurrency adherent, who died in 2013, according to a lawsuit filed by Kleiman’s brother. Kleiman’s family contends they own the rights to more than 1 million Bitcoins and blockchain technologies Kleiman mined and developed during his lifetime and that the assets’ value exceeds $5 billion, according to the Feb. 14 filing in federal court in West Palm Beach, Florida. “Craig forged a series of contracts that purported to transfer Dave’s assets to Craig and/or companies controlled by him,’’ lawyers for Kleiman’s family said in the complaint. “
Alepo, a provider of core network and IT software solutions for communications service providers, has announced that it has been selected by Smart Link Communications (SLC), an Algerian internet service provider, for its public wireless broadband service. As part of the first public WiFi network in Algeria, SLC will deploy the complete Alepo WiFi monetisation solution, including AAA infrastructure, real-time charging and policy control, prepaid voucher management, and more. Alepo will deploy a solution that will support the WiFi monetisation requirement, as well as offload in the near future. According to SLC, by selecting Alepo, the firm will be able to accelerate their overall return on investment (ROI) by creating new revenue streams with a flexible and robust captive portal that...
With Valentine’s day around the corner, the annual Mastercard Love Index indicates that Kenyans are turning to online retail outlets to purchase their gifts. There has been 183 percent increase in the number of e-commerce transactions taking place from 2015 to 2017. The Mastercard Love Index looked at shopper behaviour in more than 200 territories around the globe identifying purchasing trends. It also analysed credit, debit and prepaid transactions across the past three Valentine periods (11th-14th February 2015-17). “Technology is playing a key role in changing consumer behaviour, helping people to search for their perfect gift online and having it delivered to their doorstep. This type of purchasing indicates some level of planning,” says Chris Bwakira, Vice President and Area B
MYDAWA, Kenya's e-health platform, now has more than 30,000 registered users who are easily purchasing authentic medicines and wellness products online. “MYDAWA is proud to be a formidable force in disrupting Kenya’s healthcare industry through innovation. The company is anchored on privacy, convenience and guaranteed quality as part of its promise to service delivery," said MYDAWA Managing Director Tony Wood, He added that the steady rise in users was driven by rising healthcare costs, an increasing value conscious customer and negative patient experiences reported in Kenya. The firm has also embarked on various digital campaigns to acquire users to its platform. The MYDAWA also aims to tackle the counterfeit drugs/products issue in the market since the entire supply chain p