Africa currently has 419 million people connected to the internet via mobile broadband. This number is estimated to hit 1.07 billion by the end of 2020. These figures were contained in a report released on Monday by research and consulting firm Ovum in London. It says the growth in mobile broadband connections are due to the influx of affordable smartphones and the roll-out of high-speed networks in the continent. The researchers added that there are good prospects for Africa in areas such as digital media, mobile financial services, and the Internet of Things. They noted the increasing pressure on service providers who need to invest in high-speed networks to be able to meet the growing digital demands. These figures confirm the data in the 2017 Mobile Economy report by...
Recent surveys show that the internet is the most useful tool at a seller’s disposal. According to the Macquarie Real Estate Benchmark Report for Australia, 40% of buyer’s inquiries stem from internet advertisements and nine out of ten people use the internet to search for property. Furthermore, the same property can be listed on numerous online sites, in order to increase traffic and the corresponding chance of a sale. So, what does all this mean for the unknowledgeable newcomer? Often the staggering amount of online choices and comparisons can lead to significant confusion. For those who are fed up with mindlessly scrolling through another 200 house listings, this is where web scraping comes into play. Web scraping is the most effective tool of sorting through the overwhelming
African youth are the biggest consumers of digital advertisements, hence the need for businesses to seek deeper insights on their marketing strategy around them. This is according to a report commissioned by GeoPoll in June and that sought to understand how youth consumers are interacting with the advertising they encounter from the multiple sources of media consumed daily. “We interviewed 3,710 youth aged between 15-35 years old in Kenya, Uganda, Tanzania, Ghana, Nigeria and South Africa with the aim of determining the specific media platforms they consumed the ads from and how online advertising is fairing against above the line advertising media namely TV, radio and print, in terms of reach and effectiveness,” said GeoPoll in a blog post. “The insights from this survey, though no
BRCK's Moja, a free public WiFi project for smartphone users in Kenya which was announced in March, is now live in several areas in Nairobi. It has also signed up partners, Facebook and Vanu, for similar trials in rural Rwanda. Vanu Inc is providing low-energy and solar-powered base stations to BRCK in Rwanda. Unlike Rwanda where BRCK is the only firm working on free public WiFi, Surf and Poa Internet are working on similar but ad free models targeted at low-cost communities at a daily, weekly or monthly fee.Free or affordable internet is a great initiative and BRCK’s Moja has evaded the net neutrality debate by running ads to pay for Internet in Kenya. In Rwanda, Facebook’s Free basics is the main focus and might raise eyebrows. It’s not a big deal though as Airtel runs Fac
In line with changing lives in Kenya by making homes more fun and great for work and learning, Safaricom is now providing Home Fibre. The Listed telecom operator has introduced four packages, Platinum, Gold, Silver and bronze, for its Internet to homes offering as it makes an aggressive play to grow its market share. The Safaricom Fibre allows users to have fast, reliable and unlimited internet access from the comfort of their home. After registration, a user will be given a router and access to credentials that will enable them to have both Wireless and LAN access, with no installation charges. In the new strategy, Safaricom will charge Sh2,500 for bandwidth of 5 megabits per second (Mbps) and in the bronze package and Sh9,999 for 40Mbps speeds for platinum customers. The