Mobile

Reaching the mobile tipping point

Reaching the mobile tipping point

Mobile
Mobile has transformed how we shop, socialize, research, work, and connect with today’s world. In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind.  While this has been an increasing focus for some time now, many marketers are not prepared.  Our lives have become, in many ways, a ‘mobile experience’. We’ve become inseparable from, dependent on and emotionally attached to our devices to the extent that we feel lost without them. Whether for social media, banking, business tasks, buying and selling products, or for identification purposes, mobile devices are an essential part of everyday life. Never before has a mobile strategy been so pivotal in the overall marketing mix.  Mobile accounted for 45.1% of web-shopping traffic in
Safaricom Rebrands  logo & Tagline after 17 years

Safaricom Rebrands logo & Tagline after 17 years

Mobile, Technology
Safaricom has been at the forefront of Kenya’s mobile communication needs for almost two decades now. From the days of lining up for hours in order to access the ‘Simu Ya Jamii’ to getting your first phone which had to be sustained by airtime of over 500 Bob to a time where we can access mobile loans in seconds just shows that nothing is impossible with Safaricom. The Telco Giant launched a new logo, not so different from the old one and dropped its long-time tagline, “the better option” for “Twaweza”, a Swahili word, meaning we can. With the new changes, Safaricom’s CEO, Bob Collymore said that the telco giant was now focused on building a more human network that leverages the strength of their talent. We are now able to connect to other parts of the world at incredible speeds t
OLX Kenya is cutting advertising prices for smartphones and tablets

OLX Kenya is cutting advertising prices for smartphones and tablets

Mobile, Technology
Classifieds online firm OLX Kenya has cut advertisement prices on its mobile and tablet categories in a move it says will attract sellers seeking high visibility on their platform. OLX users will now cost Sh 500 down from 2,000 previously charged for a seven-day visibility period while 30 day is now Sh. 2,000 from Ksh 6000 and 60-day visibility will now cost Sh 4,000 down from Sh 10,000 for mobile phone or tablet on the platform. The changes in price will now have users enjoy more visibility on OLX at lower costs hoping to get even more sellers selling their items faster. “Following a consumer feedback we sampled among our mobile and tablet sellers, we have now slashed prices in the high traffic mobile category to cater to our users’ needs of wanting a high visibility at affordable
Safaricom Sets Up Kenya’s First Telecommunications Lab

Safaricom Sets Up Kenya’s First Telecommunications Lab

Mobile, Technology
Safaricom , Kenya's largest mobile service provider has launched the country’s first ever telecommunications lab for fast tracking the deployment of new technology and solutions. Located at the firm’s headquarters in Nairobi, the lab replicates Safaricom’s entire networking – billing platform and application servers such as M-PESA, 4G networks, Safaricom’s cloud, microwave, etc in a single room. The Telecomm firm has collaborated with a number of industry players including Cisco, Huawei, Nokia and others who have donated equipment and expertise to the lab, which is located at the firm's headquarters in Nairobi. Safaricom's more than 27 million customers will benefit from this investment, which will see fast tracking of deployment of new technology and solutions. Previously, the inh
$40m of Opera ’s $100m investment in Africa to go Nigeria

$40m of Opera ’s $100m investment in Africa to go Nigeria

Internet, Mobile
Opera Mini management is  set to invest $100 million in Africa over the next two years to facilitate the growth of African digital economy. According to the World Economic Forum, connectivity still trails behind the world at 21%, compared to 43% achieved elsewhere.  Hence, the majority of Africans still lack the basic skills that can enable them to take part in the digital economy. Hence the immediate need to provide all citizens with access to online tools and content for learning and doing business. Surprisingly, Nigeria is expected to get between $30 million and $40 million of the investment within the period. The impact of this investment would be seen in the rise of Internet adoption in Nigeria and other part of Africa and it is expected to strengthen the continent’s online ecosyste