Mobile

Plummeting influence: Do influencers still give value to brands?

Plummeting influence: Do influencers still give value to brands?

Business, Internet, Mobile, social media
An influencer with 2 million followers couldn't sell a paltry 36 t-shirts and Twitter could'nt let her be Since the introduction in October 2010, Instagram has grown into a social media staple across the world, boosted further by its subsequent affiliation with Facebook. This platform along with others like Youtube, Twitter, and lately LinkedIn has given rise to a new form of marketing based on personality endorsement called Influencer marketing. There is lack of consensus however on what an "influencer" is. Others define the Influencers as an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. While another a individual who has a following in a particular niche, which they actively...
Logistics challenges facing eCommerce in Africa

Logistics challenges facing eCommerce in Africa

Business, Internet, Mobile, Technology
According to Euromonitor, the world’s fastest growing economies by 2030 will be in Africa. This consequently makes the continent the next big e-commerce market. And as this positive narrative continues to place Africa as a top investment destination, the need for advanced logistics systems has become inevitable. The growth of e-commerce will significantly depend on the quality and efficiency of logistics networks; from intra and cross trade to financial transactions in payment of goods and services. When writing the African e-commerce story, I often leap at the chance to explore only the enviable milestones the continent has made. Nevertheless, there still exist formidable challenges especially in logistics, a vital constituent of the industry. The African Development Bank, in its 2019
Safaricom, Airtel and Telkom Kenya to split their telecom and mobile money business units if new bill passes

Safaricom, Airtel and Telkom Kenya to split their telecom and mobile money business units if new bill passes

Broadband, Internet, Mobile
Safaricom, Airtel and Telkom Kenya will be required to split their telecommunications business from their mobile money transfer and lending units if a Bill set to be presented for debate in Parliament is passed into law. The Kenya Information and Communications (Amendment) Bill 2019, which is sponsored by Gem MP Elisha Odhiambo, is seeking to compel mobile phone companies to form separate arms to manage any other business they engage in outside telecommunications services. In a move that could complicate the business environment for the telcos, the Bill says they will have to apply for licences "from the respective regulators of any industry or sector ventured into". They will also be required to "legally split or separate the telecommunciations business from such other business. ...
Safaricom announces the ‘Reverse Call’ feature launch

Safaricom announces the ‘Reverse Call’ feature launch

Mobile, Technology
Nairobi, Kenya – Jun 18 – Safaricom (NSE: SCOM) has today announced the availability of its “Reverse Call” feature enabling its more than 31 million customers to pay for calls for loved ones. The service enables a caller to transfer the cost of a call to the receiver by adding ‘#’ before the number they are calling. For instance, to transfer the cost of the call to 0722000000, a customer will dial #0722000000. “At Safaricom, we maintain our commitment to always provide our customers with relevant products in line with their needs. This innovation is in line with this commitment and has been tailored to mirror the relationships between our customers with a goal of empowering them to always remain connected with their loved ones,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.
Jiji acquires their main competitor OLX

Jiji acquires their main competitor OLX

Business, Mobile, social media, Startups
Today Jiji, one of the largest marketplaces for classifieds in Africa, has acquired their main competitor on the African market, OLX, and their businesses in Kenya, Ghana, Uganda and Tanzania. The acquisition means Jiji will now be able to access 300 million people across five markets. This is something of a coup for a company originally from Ukraine, pulling off an acquisition in one of the world’s last huge, relatively untapped regions. The transaction is supported by one of Jiji’s principal investors, Digital Spring Ventures. Joining Jiji's family will allow OLX users in these countries to benefit from Jiji’s market-leading products and services. OLX's reach, combined with Jiji’s own proprietary search and delivery algorithms, will create a beneficial combination - giving users a