social media

Testing systems: Instagram hides post likes count in ‘to remove popularity pressure’

Testing systems: Instagram hides post likes count in ‘to remove popularity pressure’

Mobile, social media, Technology
Instagram has begun hiding likes and video views as part of a trial aimed at removing "the pressure" and shifting the focus to "sharing the things" its users enjoy. Users will still be able to see how many views and likes their posts garner, but their followers will only see a user name "and others" below posts, rather than the number of likes on their feed. A spokeswoman said the trial for some users in countries including Ireland, Italy and Australia was aimed at stopping the platform from feeling "like a competition". The change applies to the Instagram's Feed, Permalink and Profile functions. "We want Instagram to be a place where people feel comfortable expressing themselves," said Mia Garlick, Facebook Australia and New Zealand's director of policy. "We hope this te
Plummeting influence: Do influencers still give value to brands?

Plummeting influence: Do influencers still give value to brands?

Business, Internet, Mobile, social media
An influencer with 2 million followers couldn't sell a paltry 36 t-shirts and Twitter could'nt let her be Since the introduction in October 2010, Instagram has grown into a social media staple across the world, boosted further by its subsequent affiliation with Facebook. This platform along with others like Youtube, Twitter, and lately LinkedIn has given rise to a new form of marketing based on personality endorsement called Influencer marketing. There is lack of consensus however on what an "influencer" is. Others define the Influencers as an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. While another a individual who has a following in a particular niche, which they actively...
Ethiopian ed-tech startup Accelerated uses data-driven tech to train better teachers

Ethiopian ed-tech startup Accelerated uses data-driven tech to train better teachers

social media, Startups, Technology
Ethiopian ed-tech startup Accelerated is blending behavioural sciences, technology and classroom data in order to build a unique teacher-coaching platform for the African context. Founded in 2016 and now finishing its third academic year of operations, Accelerated was established to address poor education outcomes by improving the quality of teaching in Africa, starting in Ethiopia. It does this by empowering coaches to train better teachers using tech and big data. Much like how TripAdvisor helps travellers to make smart choices on accommodation and itineraries based on ratings from other travellers, Accelerated’s Wagtail system helps coaches with meta data on best teaching strategies and personalised recommendations for any particular teacher. “We know a certain recommendation wor
Jiji acquires their main competitor OLX

Jiji acquires their main competitor OLX

Business, Mobile, social media, Startups
Today Jiji, one of the largest marketplaces for classifieds in Africa, has acquired their main competitor on the African market, OLX, and their businesses in Kenya, Ghana, Uganda and Tanzania. The acquisition means Jiji will now be able to access 300 million people across five markets. This is something of a coup for a company originally from Ukraine, pulling off an acquisition in one of the world’s last huge, relatively untapped regions. The transaction is supported by one of Jiji’s principal investors, Digital Spring Ventures. Joining Jiji's family will allow OLX users in these countries to benefit from Jiji’s market-leading products and services. OLX's reach, combined with Jiji’s own proprietary search and delivery algorithms, will create a beneficial combination - giving users a
It’s time to break up Facebook opines Facebook co-founder Chris Hughes

It’s time to break up Facebook opines Facebook co-founder Chris Hughes

Business, Cyber Security, Governance, Internet, Mobile, social media
Chris Hughes helped Mark Zuckerberg transform Facebook from a dorm-room project into a real business. Now, he's calling for the company to be broken up.In a lengthy opinion piece published Thursday by the New York Times, Hughes says that Zuckerberg has "unchecked power" and influence "far beyond that of anyone else in the private sector or in government."It's time, he writes, for regulators to break up Facebook (FB). "Mark is a good, kind person. But I'm angry that his focus on growth led him to sacrifice security and civility for clicks," writes Hughes. "I'm disappointed in myself and the early Facebook team for not thinking more about how the News Feed algorithm could change our culture, influence elections and empower nationalist leaders," he continues. "And I'm worried that Mark has su