social media

Intergrating Social Media and Big Data is priceless for your business

Intergrating Social Media and Big Data is priceless for your business

Business, social media
It is clear that many organizations in the sub Saharan Africa are struggling to keep up with the fast changing continental technological trends. There has been a change on how businesses conduct their operations because of globalization, as entities seek to conduct operations in line with those of the outer world. The major struggles come in the understanding the change in consumer behavior, policies in place for business regulations and the disruptive technologies such as Big Data. However, it is encouraging to note that executives across Africa have realized that their organizations should be able to respond positively to the needs of transformational changes. Big Data as one of the main disruptions happening is on the spotlight and has been the focus for organizations that seek to ma...
Facebook Introduces New App for Video Makers, Similar to YouTube

Facebook Introduces New App for Video Makers, Similar to YouTube

social media
Facebook  on Thursday announced a new Facebook Creator app that offers exclusive tools for creating and promoting streaming videos. The social media giant also has a new section of its desktop website, called Facebook for Creators, where video makers can get tips to improve their video-making skills and better connect with viewers by using Facebook’s features. The mobile app, which debuts on Apple’s iOS devices today and on Android devices “in the coming months,” includes features that let users to add intros and outros to their Facebook Live broadcasts, as well as custom live stickers and video frames. Video creators can also use the app’s community tab to pull together and respond to comments on their videos from across Facebook’s ecosystem of services—including Facebook,
WhatsApp launches new Live Location feature for Android, iOS users

WhatsApp launches new Live Location feature for Android, iOS users

social media
WhatsApp, the popular messaging App globally is launching a new feature that will let contacts track one another in real time. WhatsApp has come a long way since its launch as just an instant messaging application. The message service's 1.3 billion active monthly users are increasingly depending on the platform to share and communicate. It has launched another new feature that enables users to share their live location for certain period of time. The live location tracking feature, will allow users to share their movements if they're trying to find their friends or let them know they're safe. The feature, which WhatsApp said is encrypted, asks users to set a time limit on how long their location is shared for and lets them stop doing so at any time. Despite being available on
Tweeps to get double tweet length to express themselves

Tweeps to get double tweet length to express themselves

social media
The 140-character limit is Twitter's defining feature and also its most controversial. Critics say that it makes the service confining and unfriendly to new users. Defenders say that enforced brevity is what makes the service so useful. For the first time in history, twitter is now changing its character limit. The service announced on Tuesday it is doubling its character count for tweets -- from 140 characters to 280 characters -- for some of its users. The test group will include those who tweet in certain languages, including English, Spanish and Portuguese. The cofounder and CEO Jack Dorsey has hinted at expanding the character limit before. Earlier this year, Twitter removed user handles -- a person's Twitter name preceded by the @ sign -- from replies to tweets, instead linkin...
Facebook to start making money off WhatsApp by charging businesses

Facebook to start making money off WhatsApp by charging businesses

Mobile, social media, Technology
Facebook, the biggest social networking giant, has decided to finally make money from WhatsApp by charging businesses that want to conduct customer support in the app. The social media platform snatched up WhatsApp in 2014 for a whopping $22 billion, but the popular messaging service still isn't making Facebook much cash despite WhatsApp's 1 billion daily users. The app used to charge users a $1 per year subscription but dropped the fee in early 2016. WhatsApp co founder Jan Koum has long been a staunch opponent of traditional advertising and has promised that the app will never show ads. WhatsApp's program for businesses will charge large companies that want to be verified and have access to a suite of automated tools for helping and responding to customers, the Facebook-owned ap...