social media

Kerb, the Australian ‘Airbnb for Parking’ launches in Kenya

Kerb, the Australian ‘Airbnb for Parking’ launches in Kenya

Business, Mobile, social media, Startups
Kerb, the Australian ‘Airbnb for Parking’ has launched in Kenya to allow car users find parking easily as well as let homeowners rent out their spare spaces to make extra cash. Launched in Australia in October 2016 by Rob Brown and Matt Salmon , Kerb is live across the world in 19 languages and localized in 300 cities. The Kenya launch will be shortly followed by a regional expansion across East Africa. “We’re really excited about the benefits that Kerb is going to have for users”, says Co-founder Rob Brown. “The app allows you to list an entire car park up in minutes, and each individual bay can be customised by availability, price and vehicle type.” Kerb changes the conventional view about where people can park their cars, motorbikes, boats and even helicopters! Kerb
Majority of Kenyans think influencer marketing doesn’t affect their purchases

Majority of Kenyans think influencer marketing doesn’t affect their purchases

Mobile, social media
According to a consumer survey was carried out among 700 internet users in Kenya in December 2018 to January 2019, conducted by the Odipo Dev team using our influencer intelligence product, KingMaker 82% of Kenyans think influencer marketing doesn’t affect their purchases, but wait, there’s more… 1. Kenyans Do Not Trust Influencers To Recommend Products Partnerships between brands and influencers are now a common practice on social media. Many brands have hoped to tap into the access and relationship influencers have with their audiences to create favorable associations. However, our study shows that very few Kenyan consumers actually trust influencers to recommend brands or products to them. Unfortunately, this distrust has been largely brought about by the influencers
You now have a 10 minute window to unsend texts on Facebook Messenger

You now have a 10 minute window to unsend texts on Facebook Messenger

Internet, Mobile, social media
Facebook is launching an “unsend” feature in Messenger more than 10 months after it promised to do so after it was discovered surreptitiously removing messages sent by Mark Zuckerberg from their recipients’ inboxes. It works when you tap on the message you want to delete within 10 minutes of sending it. Two options will appear: Remove for Everyone and Remove for You. Selecting Remove for Everyone replaces your message with text that the message has been removed by you. The company stopped using the secret feature, which it said it had built “to protect our executives’ communications”, when it was discovered in April 2018, and promised not to delete messages again until it could make “a broader delete message feature available”. A similar approach is taken in WhatsAp
Can you spot fake Amazon reviews

Can you spot fake Amazon reviews

Business, Internet, social media
What's a fake review? Exactly what it sounds like: a review posted by a company employee or anyone else with a vested interest in selling more product. Here's a great example: You're in the market for a GoPro-style action camera. A real GoPro will run you $200 to $400 in the US, but there are countless knock-offs priced as low as $40 to $50. But they can't possibly be as good, right? Well, they look like GoPros. They come with lots of accessories. And here's the kicker: high marks from dozens or even hundreds of reviewers. Sold! According to Fakespot, the dashcam gets an "F." But, wait, it might be perfectly decent product. It's just that a big chunk of the reviews failed to make the grade. Screenshot by Rick Broida/CNET ...
Advertisers have started to question Facebook’s value as scandals increase

Advertisers have started to question Facebook’s value as scandals increase

Business, Internet, social media
Facebook has suffered a near nonstop drip of bad news in 2018, and with each event advertisers have barely uttered a peep while continuing to spend. Recently with yet another revelation about the company's past data practices, one agency chief finally said enough is enough, while other ad agency senior executives say they are questioning how much consumers continue to trust Facebook and whether advertisements on the social network continue to be effective. Mat Baxter, the global CEO of ad agency Initiative, said in a post on LinkedIn that he was advising clients not to advertise on Facebook. "It’s about time we take a collective stand against the egregious behavior of Facebook," Baxter wrote. Baxter, who has head of Initiative oversees media buying and planning for Amazon,