social media

Justine Sacco Careless Tweet and the Internet Cycle of Outrage

Internet, social media
At no point in history has it been this easy to destroy your entire life so quickly in such few words. As the saga of InterActiveCorp PR Executive Justine Sacco on Friday showed, if you end up on the wrong side of public opinion on the internet, your reputation will be thoroughly destroyed… and you may not even have a chance to respond until its already over. A type of justice has been served, yet we should not rejoice in what has happened here – we’ve set a dangerous precedent for how people can be treated when we find their predicament to be amusing. For the rest of the world that wasn’t paying attention, what happened is quite simple: a PR executive at a powerful technology company tweeted something incredibly racist and awful before boarding a long flight.  Her comment went ignored

Sina Weibo the Chinese Microblogging Giant Adds English-Language Interface

Internet, social media
Sina Weibo, the Chinese microblogging platform sometimes referred to as “China’s Twitter,” is finally offering an English-language interface, as confirmed to Tech In Asia by the company. Though the English-language interface is still only partial, it will help turn the site into an important marketing tool for overseas brands and celebrities hoping to reach Chinese consumers, especially since there may be as few as just 18,000 active Twitter users in the country more

75% of world leaders ‘tweet’ – study

social media
Three out of four heads of state globally are utilising social media network Twitter, according to a survey from the Digital Policy Council (DPC). The DPC’s annual study says that a total of 123 world leaders out of 164 countries had accounts on Twitter set up in their personal name or through an official government office more