Facebook becomes the bridge to the mobile economy for small business in Kenya.

Facebook is supporting Kenyan businesses that want to grow internationally by providing them with powerful new tools and resources that enable them to connect with people in new countries. These new solutions help small businesses become large and local businesses become global.

Currently more than 50 million small businesses use Facebook’s free Pages product to grow,” the release revealed

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and added that, “The social media platform is the bridge to the new mobile economy for small business, helping them communicate with customers anytime, anywhere. More than one billion people on Facebook are connected to at least one business.  And, in the U.S., over 80% of people of Facebook are connected to a small business.

The TechMoran reports that Businesses can now use a new feature in the Lookalike Audiences tool in the platform to reach customers in new countries who are similar to their existing ones. They can do this by uploading a list of existing customers or high-potential leads.

Advertisers with website conversion or mobile app install objectives can use the platform’s extended location targeting capabilities by selecting a worldwide region or trade zone. Facebook will deliver ads to selected regions and then optimise delivery to the countries with the greatest return.

The social media platform is also introducing solutions to help businesses optimise their global campaign strategy, including webinars on international marketing with Facebook and a handbook on finding the right customers in new countries.

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