The Facebook app has been an extremely popular social media platform for a long time as compared to the other platforms. Facebook claims to have more than 2.3 billion monthly users as of December 2018. Its audiences varies from different age groups from the old to the young. Though as time goes by new social media platforms come up with better features that attract masses.
According to research gathered by Active Inc., we have been spending significantly less time on Facebook over the last two years. The study gathered that Americans typically spent approximately 14 hours a month in 2017. However, in 2019 the average usage was 9 hours per month, falling 26%. The survey also revealed that social media users in the U.S. currently belong to approximately 5.8 different social media networks, predicting that the number will go up to over 10 in the next 4 years. Data has revealed that younger users between the ages of 12-34 are gravitating toward other social media sites such as TikTok, Snapchat, and Instagram.
Another reason Facebook users are decreasing is because of distrust. The mainstream media has consistently covered Facebook’s role or at least its conspiracy in the world of “fake news. When one combine this with the company’s other missteps in the areas of privacy and accountability, you end up with an environment where the users of the platform may not fully trust the motives and judgment of those that operate the platform. Given that Facebook has access to many of our most important personal data points, photos, and feelings, a drop in trust could create a drop in usage.
Although Facebook still remains extremely popular among small businesses and a potentially powerful way to find and serve customers, its problems cannot be ignored. This may be a good year to gravitate towards for example TikTok or Instagram and see if perhaps those sites may offer better or additional opportunities.