Google and Truecaller unite to beat Popular social media Apps

Truecaller has announced that it is integrating Google Duo, a simple video calling service, within the Truecaller app in a bid to beat the popular social media apps.. This will add a crucial communications layer that strengthens the value of Truecaller’s wildly popular dialer, caller ID, and spam-blocking app, already used by more than 250 million users globally.

True caller
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The Swedish based Truecaller, started as an app to identify and filter out unwanted phone calls and messages, but is now making moves to become a messaging platform.

Just as Truecaller morphs into a Messenger service, Google is also preparing to discard its text based chat forum – Google Hangouts for the more interactive Video chat forum – Google Duo.

Along with news of this integration, Truecaller announced a completely new redesign of the Android app, and now with a broader array of useful features, including SMS which enable users to instantly see who’s SMS’ing them and filter out all spam messages and flash messaging, which allows a user to send quick pre-defined messages to any True caller user to let them know that they are in distress, at a certain location, or at home.

Now, Google Duo has expanded its reach to True caller users by directly integrating into the app; users can now exploit both platforms simultaneously. Tech observers say that this will add a crucial communications layer that strengthens the value of Truecaller’s popular dialer, caller ID, and spam blocking app already used by more than 250 million users globally.

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