It’s a new year, which means we’re all ready for a new round of speculation that Google will become a mobile carrier. Right on cue, The Information’s Amir Efrati published a report saying Google will shortly begin offering its own mobile plans by becoming a mobile virtual network operator – a network-less service provider that buys capacity on another carrier’s infrastructure. by
I’m not trying to bust Efrati’s chops – well, maybe a little – as he’s rarely wrong, but this is a story that’s been ‘evolving’ for the better part of the decade. Last year, The Information reported very much the same story with a few details changed. At that time Google was in discussions with Verizon and Sprint to use their networks. Today the discussions are with Sprint and T-Mobile and the effort has a code name, “Nova.”
One other new detail of significance: Efrati reports that Google views this project as an “experiment” aimed at challenging the status quo in the U.S. mobile industry. That’s an interesting thing to note because there’s definitely precedent for Google monkeying around with the industry to get carriers to change their behavior.
In 2008, Google entered the 700 MHz spectrum auction bidding right alongside Verizon for airwaves that would eventually become the foundation of Big Red’s LTE networks. Google readily admitted it didn’t want to win that spectrum and become a 4G service provider. It just wanted to force the eventual winner beyond a price threshold that would ensure those airwaves would be open to any device or application. The ploy worked…..Read more