Google has now taken a cheeky dig at the usefulness of cryptocurrencies. In a recent advertisement for its call screening service, the search engine giant mocked cryptocurrency’s high electricity consumption even going ahead to say that “it is not real money.”
Starting June, Google banned all cryptocurrency related ads only to relax the rules later to allow select regulated exchange desks to advertise in the US and Japan. The latest video ad is perhaps trying to send a subtle message by advertising cryptocurrencies in its own content?
Recently an industry player Vitalik Buterin, co-founder of Ethereum, indicated that the days of explosive growth in the blockchain industry have likely come and gone now the average person is aware of its existence.
“The blockchain space is getting to the point where there’s a ceiling in sight,” Buterin said in a Sept. 8 interview with Bloomberg at the Ethereum Industry Summit conference in Hong Kong. “If you talk to the average educated person at this point, they probably have heard of blockchain at least once. There isn’t an opportunity for yet another 1,000-times growth in anything in the space anymore.”
The video starts when one of the characters in the ad receives a message from his electricity provider, informing him his bill is very high.
“Well, cryptocurrency mining takes a lot of energy,” the character argues. Then another character chimes in: “Cryptocurrency… that money isn’t real.”
Check out the ad below: