iCow SMS Mobile App Partners With Safaricom

Safaricom has in partnership with Green Dreams Limited officially launched iCow, an SMS based mobile application aimed at promoting smart dairy farming.

By subscribing to the short code, *285#, Kenya’s 5 million dairy farmers can now access tips on better farming methods which will help them improve their dairy output and subsequently, their revenues for Kshs. 3 per message.

“iCow survey data shows farmers who have been on iCow for 7 months begin to realise an increase of milk of between 2-3 litres per animal per day. This is an increase of about 610-930 litres a year which translates into an average increased income of 25-30k per animal per year. iCow data shows farmers have reduced cow and calf mortality thus enabling farmers grow their greatest asset base,” Su Kahumbu, Green Dreams Limited. More

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