Safaricom has in partnership with Green Dreams Limited officially launched iCow, an SMS based mobile application aimed at promoting smart dairy farming.
By subscribing to the short code, *285#, Kenya’s 5 million dairy farmers can now access tips on better farming methods which will help them improve their dairy output and subsequently, their revenues for Kshs. 3 per message.
“iCow survey data shows farmers who have been on iCow for 7 months begin to realise an increase of milk of between 2-3 litres per animal per day. This is an increase of about 610-930 litres a year which translates into an average increased income of 25-30k per animal per year. iCow data shows farmers have reduced cow and calf mortality thus enabling farmers grow their greatest asset base,” Su Kahumbu, Green Dreams Limited. More