Uber has been banned from operating in the entire country of Italy following a court ruling that it constituted unfair competition to the country’s existing taxi associations.
In particular, the court in Rome says that Uber is a transportation company but doesn’t respect transportation laws — rates aren’t set by the transportation authority. That was the main contention point for traditional taxi associations as they can’t compete with Uber on price.
The ride hailing App now has 10 days to shut down all its activities and can’t run any advertising campaign. After that, the company will have to pay €10,000 per day if the company still operates (€3.65 million per year). As of today, you can still order an Uber ride in Italy.
The ban extends across all the ride-hailing services Uber offers — Black, Lux, Suv, X , XL, Select, and Van — and also prohibits the company from advertising in Italy. The ride hailing App has 10 days to appeal the decision or to cease operations in the country in order to avoid paying up to $10,600 worth of fines for every day it continues to operate.
Meanwhile, the lawyers of the major taxi associations hail this as a victory. “It is the fourth decision of an Italian judge who establishes unfair competition from Uber,” they told Corriere della Sera. “The last battle of a legal battle started in 2015 to block the most striking form of unfair competition ever recorded on the Italian transport market.”