Little , a Kenyan taxi hailing service, will commence its expansion drive across the continent by launching in Nigeria in the first quarter of 2017, according to reports.
Little, a Safaricom backed app was created in partnership with Kenyan Fintech Company, Craft Silicon. It waslaunched in July 2016 to rival Uber and all other taxi hailing service in the country. The firm charges KSh30 per kilometre and KSh4 per minute with no flat-base charge or price surges during peak hours or heavy traffic jams. Its drivers make an average of 2,500 rides daily.
To compete favorably, Littlecab introduced a slew of superior offerings such as in-car WiFi, secure payments via Lipa Na M-PESA, cheap fares (with no price surge), Lady bug, cars manned by lady drivers, and ride hailing via USSD.
According to Techloy, Littlecab now has 1500 drivers in Kenya and does between 4,000 and 5000 trips a day, and its on way of reaching one million rides in six months.
Once Littlecab launches in Nigeria, it will be welcomed by Uber (yet again), which currently dominates the taxi hailing space. Whether Little will succeed or not remains to be seen.