The e-Commerce sector in Kenya is developing at a high rate to keep pace with the ever changing technology. On this note, LG Electronics is now tapping into the online space with the launch of an independent e-commerce channel in an effort to increasing the company’s footprint in the country.
According to LG, opening the online platform the company is increasing its products’ availability beyond the physical stores.
“We are thrilled to launch online shopping in Kenya,” says Janghoon Chung, Managing Director East and Central Africa. “This significant milestone fully rounds out LG’s multichannel offering. Along with seven retail stores and products available in major supermarkets, our customers in Kenya will now have twenty-four-hour access to the best of our innovative, genuine and quality products via their computers, smartphones, and tables from anywhere in the country.
The opening the store comes against the backdrop of consumers’ increased access to the internet through mobile phone technology as well as a fast-growing middle class.
Experts say Kenya’s electronic commerce market is primed for major growth in the next five years as mobile internet performance continues to improve, and people become more comfortable with digital transactions.
According to Internet World Stats, an international website that features up to date world internet usage statistics, Kenya’s internet penetration in March this year was at 77.8%, with number of internet users having grown from 200,000 in December 2010 to 37,718,560.