Mastercard Urges Kenyan Start-Ups to Join it’s Start Path Global Program

Mastercard’s startup engagement program Start Path Global works with startups to drive new businesses forward and is launching a call for application for its 2016 class.

DPK-startpath_LargeStart Path was established in early 2014 as a way for Mastercard to work directly with global startups building innovative solutions covering everything from blockchain to artificial intelligence and chatbots. Over the last two years, Start Path has worked with over 90 companies across 24 countries. Mastercard is currently running active pilots with or has directly invested in nearly 20 percent of the companies.

“In 2014 Mastercard wanted to look beyond itself and support innovation that was being developed by new and upcoming, early-stage companies” said Chris Bwakira, Vice President & Area Business Head East Africa, “We believe every startup is unique, especially those within Africa where often the problems faced are entirely different to the rest of the globe.  Essentially there isn’t a one-size-fits-all approach to working together. We have put in place different mechanisms including pilots with Mastercard business lines, access to our APIs, and connectivity to our customer base and partner networks.”

The program is an integral part of Mastercard’s broader startup engagement effort that is focused on partnering with the best startups to collaborate and create new experiences for its customers, business partners, and the broader financial industry.

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