Microsoft has launched the Windows PC Affordability in Africa Initiative, a programme that aims to reduce the prevalence of Microsoft software piracy in Africa’s emerging markets. To implement the Initiative, the organisation is working with its major PC partners, Acer, Asus, Dell, HP, Intel, Lenovo, SMD Technologies and Mustek to improve the uptake and affordability of genuine software across the continent.
Providing consumers with an enhanced, authentic experience using genuine software, and in so doing, creating awareness around the topic at hand encompasses two key objectives of this initiative. Africa’s emerging market potential is unparalleled and business development and the growth of existing SME’s remains a key focus across the continent. To tap into this potential growth, access to affordable genuine software and hardware is necessary if the digital divide is to be closed.
The future of Africa is reliant on entrepreneur’s ability to start and grow successful businesses, and access to genuine software, that guaranties comprehensive security and protections for devices and data, is critical to the long-term success of these businesses. The same applies for students, who rely heavily on access to devices, software and information to complete tasks and projects. If their devices or data are compromised by malware, viruses or cyber-attacks, they may not be able to communicate or access important information. This could limit people’s ability to learn new skills or limit businesses ability to compete and grow.
For over 35 years, Windows has been on a mission to create software that gives people the power to realize their dreams and master their daily realities. Built on the belief that anyone can do anything—if they have the right tools, Windows delivers easy, familiar experiences that help people create, explore, connect and enjoy. Today, over a billion people around the globe login to Windows to pursue their passions, and we are amazed at what we have seen our customers accomplish. No matter how big or how small, our goal is to empower people to do great things on a Windows PC. However, a pirated version of Windows puts both PCs and people’s data at risk. Only with Genuine Windows 10 provides built-in comprehensive security including ongoing detection and protection from threats, parental controls and many other safety features. From your business to your family to your files, your important assets are protected when a genuine version of Windows 10 is at the heart of your computer.