Mobile data has become the new battle front for telecommunication companies as revenues from calls decrease and messaging apps eat into the SMS revenue stream.
According to TechMoran, Mobile data internet subscriptions have created a fighting arena where telecoms have to define their dominance by offering better mobile data deals and higher internet speeds.
It has come to this point. Who is faster? Who is better? In the telecommunication battle in Kenya, Safaricom 4G or Airtel 4G? And how will pricing affect that balance. Well, very soon it will depend on how the majority of Kenyans use their cell phones, especially on social media and other online platforms. In the new digital world, efficiency needs will define your position before pricing.
Airtel Kenya announced that it expects to start a countrywide rollout of high-speed 4G internet network in April, largely dependant on the success of tests in 20 sites in Nairobi from next week. The pilot in Nairobi will be followed by connection in Mombasa and Kisumu, growing the sites covered to 65, the second-largest mobile network provider said.
The mobile Telco Company has said a 4G network will allow consumers to enjoy faster browsing speed and explore more media on diverse devices.
Airtel will be the second mobile service provider to unveil the 4G network, after Safaricom Limited launched an expanded 4G network which now is fully available in seven cities, and the surrounding areas .