Iconic mobile phone brand Nokia has made a return to the Kenyan market with three smartphones.
Nokia used to be a household name back in the day, but after most of its asset were bought by Microsoft, the brand disappeared into thin air. HMD global Oy, the licence holder for the Nokia brand, is leveraging on brand recognition in the market to recapture the market base.
HMD has had successful operations in countries such as China where it partnered with online retailers such as JD.com. Nokia 6, for example, has had instances where it sold out within minutes after going on sale. In Kenya, Nokia has partnered with Google to bring the latest android in its purest form without any manufacturer skin to bog down the update process. Other partners include Safaricom, Airtel and Telkom.
The mobile brand has long through varoious challenges with its legal battle with Apple ending few days ago. This marked the starting point of the company’s prosperity.
“Nokia has a long history of being in Kenya. The products we are bringing now, Nokia on android devices are perfect for the market,” said Patrick Henchie, head of product and operations sub-Saharan Africa for HMD. The range of smartphones joins the return of the Nokia 3310 in Kenya.
The Nokia 3, Nokia 5 and Nokia 6 will have 5 inch, 5.2 inch and 5.5 inch screens respectively.
The devices will retail locally at Sh14,999, Sh19,999 and Sh24,999 respectively and will be available through Safaricom and selected retailers.
With the launch of this new products we hope the company will make an about turn in the mobile business.