Nokia returns to the phone market as Microsoft sells brand

Nokia, once the world’s top mobile phone maker, will make a comeback on the smartphone market in the first half of 2017, the nokia-smartphones-company and its licensee said Thursday.

The mobile industry pretty much dominated the early mobile space, back before smartphones, and produced some of the most iconic feature phones in the industry; devices which are still much-loved and often used even today.

With the introduction of smartphones, the mobile brand took the backseat as the apple, Samsung and others took over. It however sold its handset to Microsoft for $7.2 Billion in 2013 in order to produce the windows phones that competes with the android and apple phones n the industry. The decision however proved short-lived, when Microsoft said it would sell its feature phone business to HMD Global and FIH Mobile for $350 million (329.4 million euros).

The sale of Nokia could mark a tentative return to the market for a brand which has fallen on hard times since the rise of the smartphone. The mobile brand failed to capitalise on the smartphone boom with its own operating system, Symbian, and in 2011 became the sole manufacturer of Lumia-branded phones running Microsoft’s operating system, Windows Phone.

It is hence predicted that users will be able to buy a Nokia again, 18 months after Microsoft quietly killed the name, seemingly for good. Led by a number of former Microsoft and Nokia employees, HMD Global likely gives the Nokia brand the best chance yet to succeed in a smartphone-first world.

 

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