Nokia’s Challenge to Microsoft, Google and Apple

Nokia is looking to bring the fight to the likes of Siri, Cortana, Alexa and the Google Assistant with its own digital assistant dubbed Viki.

Described as a means of combining all data sources into a single chat and voice based interface, Viki will reportedly Nokiaallow users to talk to their phones in order to perform searches or trigger a number of features such as setting alarms or checking the weather.

Although the rise of voice-powered digital assistants is tied in heavily to smartphones, there is no indication that Viki is going to make an appearance on a device in the near future. The recently announced Nokia 6 may carry the name of the Finnish company, but that name was licensed to HMD, along with access to a number of key patents.

That means HMD may well have an option to use Viki in its handsets if it wishes. The battle for control of the operating system in the mobile world is effectively over – Apple has circled its wagons successfully around iOS while the majority use Google’s flavor of Android OS with an awkward squad with Windows 10.

According to Forbes, the current fight is establishing cloud services and learning about users who join your cloud and what software and services they will use.

The trademark application implies Nokia is at least exploring part of the software and services package. It could very well be a defensive move, or it could be the first step in a larger public presence. Time will tell.

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