Opera Report: African women use mobile internet more heavily than men

A study undertaken by global software company Opera and digital reading non-profit Worldreader revealed that women in these three African countries are as tech savvy as men when it comes to browsing the internet using their mobile phones.

Women are using their browsers as often as men, with the majority of female survey respondents in Kenya and Nigeria (60%) stating that they access their mobile browsers more than eight times a day to do various internet activities.

Opera ran a survey of 1,500 women and men aged 14 to 44 in Nigeria, Kenya, and South Africa in May 2017 to learn more about their web browsing habits on their mobile phones. The poll results were later combined with Worldreader insights on the mobile reading habits of 50,000 Worldreader app users in the three countries above.

Women in Africa are as tech-savvy as men. The combined study revealed that women in these three African countries are as tech savvy as men when it comes to browsing the internet using their mobile phones. Women are using their browsers as often as men, with the majority of female survey respondents in Kenya and Nigeria (60%) stating that they access their mobile browsers more than eight times a day to do various internet activities.

Moreover, women tend to purchase bigger data packages than men. Nearly half of female respondents in Kenya said that they spend over KSHS 1,000 (9.62 USD) to buy mobile data plan while only a third of the male respondents are doing so. Similarly, in Nigeria, around 70% of women who partook in the survey stated that they spend over NGN 1,000 (2.74 USD) to buy a mobile data plan in comparison to 60% of men paying the same amount. Women also lead when it comes to buying big data packages with five times more women buying data 10GB data bundles in Kenya than men.

Leave a Reply

%d bloggers like this: