Premium mobile phone brand, Tecno, set to shake up African market

TECNO Mobile has launched the much anticipated Camon CX  across 41 markets in Africa, Middle East and Latin America, including in Kenya and Nigeria.

Introduced in 2015, the Camon series has sold over 5 million handsets globally giving the firm over 25 per cent of market share in Sub-Saharan African countries since 2014.

Sales in the African market reached 25 million devices in 2015, including 9 million smart phones. Globally, it sold 60 million devices last year while the sale of smart phones manufactured by the company increased by 40 per cent.

Nigeria, Tanzania, Egypt, Kenya and Cameroon are among the firm top markets in Africa.

The smartphone uses a smart image sensor composed of 16 mega pixel sensors in the front camera, coupled with unique ‘4 in 1’ technology. Each pixel sensor detects light, captures individual images and converts the information into signals before forming the final image, resulting in selfies that are 30 per cent brighter, capturing special moments perfectly.

The ‘4 in 1’ technology also pairs effective denoising technology, obtaining a signal-to- noise ratio (SNR) 1.7 times better, with the newest Smart Denoise technology to produce amazingly clear images even in low light. The dual-front flash feature goes further, and allows Camon CX users to take amazing quality selfies in dark environments where previous artificial light would blur and distort images. The smartphone also includes features such as a customised ring flash, light speed charge and a 5.5 inch FHD (Full High Definition) screen, all allowing for ease of use on the go as well as the best quality images.

“This device is particularly exciting for us as we tap into new technology, delivering consistent, superior image quality whilst still offering an easy-to- use device. “We strive to maintain TECNO’s position as the most popular smartphone provider in the African market by utilising new technologies as we have done here.” said Beehong Hong, Transsion’s Chief Marketing Officer

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