To further increase the convenience of it’s mobile money service M-PESA, Safaricom has announced a number of initiatives as it continues to extend the gains of M-PESA ten years after its launch in Kenya.
Safaricom recently announce the availability of M-PESA functionality in the mySafaricom App, which will see the more than 24 million M-PESA customers and especially the 8m smartphone owners enjoy the convenience of transacting from their Android and iOS smartphones.
The Mpesa app enables customers to select contacts from their phone when sending money and has a vastly improved implementation of the name search function Hakikisha — which allows the sender to confirm the recipient before the money is sent.
Additionally, Safaricom will implement a 50% tariff reduction for all Lipa Na M-PESA Buy Goods merchant fees. Under this new Lipa Na M-PESA tariff, merchants will be charged a maximum of 0.5% of the transaction amount, down from the previous maximum of 1%.
Customers will also have the convenience of confirming the names of agents or businesses before sending or withdrawing money as they complete Lipa Na M-PESA transactions.
In addition to eliminating the possibility of an error when performing M-PESA transactions, the mySafaricom App now offers a more refined user experience when interacting with M-PESA, enabling faster completion of transactions.