The mobile apps industry is growing tremendously with social apps reigning supreme. Additionally, Consumers are spending more time on their apps than ever before.
Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven
society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.
Yahoo’s mobile analytics wing Flurry released a new study, State of Mobile report for 2016, that reports that Thousands of mobile apps appear every day and with the pace at which they are growing, in the next couple of years, these apps will cannibalize one another.
However, the study mentioned that time spent in social media and messaging apps grew by an astounding 394% over the last year, proving to be the driver that helped mobile achieve its year-over-year time-spent growth of 69%. This is a result of consumers using their social and messaging apps as their voice and video calling utilities, as well as the phenomenon we call ‘Communitainment’.
With news and magazines sessions down five percent and music, media and entertainment up only one percent, it’s safe to say that social has absorbed the media industry.