Research published by ICANN has pointed to a growing awareness of new gTLDs, although such strings lag significantly behind legacy TLDs in terms of familiarity. Arguably more of a surprise is the finding that just over one in three internet users are aware of cybersquatting.
Extract: Just 40% of all respondents were aware of cybersquatting. One positive is that in Africa (50% awareness) and Asia (45%) this figure was higher but, on the flipside, the levels drop to 31% amongst South American and 29% amongst European respondents. In the US awareness reached 37%
We have previously reported on studies that have examined awareness of the online expansion amongst consumers worldwide, those conducted to date suggesting there is some way to go before gTLDs go mainstream. The latest contribution to this body of work is ICANN’s Global Consumer Research Study (Phase One), which polled 6,144 consumers aged 18 or over and was administered in 18 languages. The survey focused on those new gTLDs with the greatest number of registrations at the time the questions were developed (specifically ‘.email’, ‘.photography’, ‘.link’, ‘.guru’, ‘.realtor’, ‘.club’ and ‘.xyz’) and a regionally relevant TLD, including internationalised domain names. Read whole post at worldtrademarkreview.com