The International Olympic Committee (IOC) has awarded exclusive broadcast rights to DStv SuperSport, Econet Media and the South African Broadcasting Corporation (SABC) for the Olympic Winter Games PyeongChang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games in 2024 in a city yet to be selected, in the following territories:
- DStv SuperSport has acquired pay TV media rights in South Africa and Sub-Saharan Africa*.
- Econet Media has acquired free-to-air and pay TV media rights in Sub-Saharan Africa*.
- SABC has acquired free-to-air media rights in South Africa
The announcement follows the completion of a competitive tender in the region.
SuperSport will also work with the IOC to support the development of the Olympic Channel, including the production of localised content and linear distribution across the region.
IOC President said they redistributes 90 per cent of the revenue derived from its commercial agreements to support the development of sport around the world, including in Africa.
IOC President Thomas Bach said: “We are delighted to be working with DStv SuperSport, Econet Media and SABC to be able to bring Olympic fans more coverage than ever before. I have visited many countries across Africa and have witnessed first-hand the important role that sport and the Olympic Games play on the African continent. The IOC redistributes 90 per cent of the revenue derived from its commercial agreements to support the development of sport around the world, including in Africa.”
IOC Member Habu Gumel, delegate IOC Member for broadcast rights in Africa, said: “We are pleased to be able to continue our longstanding partnerships with DStv SuperSport and SABC and excited to be working with new partner Econet Media. Above all this is great news for Olympic fans across Africa.”