Tag: Advertizing

Sub-Saharan Africa’s Ad. investment represents only 0, 47% of global investments.

Sub-Saharan Africa’s Ad. investment represents only 0, 47% of global investments.

Business
Sub-Saharan Africa hosts 17% of the world’s population, but represents only 2% of the world’s gross domestic product. In terms of advertising investment it represents only 0, 47% of global investments. This is mainly because Africa is made up of many different countries with many different cultures and languages, unstable rules and regulatory environments, and a historic lack of data to help understand the marketplace. The Africa Media Index, which comprises data from 14 African countries, aims to provide consistent and reliable information which gives a clear understanding of the media landscape across Africa. The countries include Ivory Coast, Ghana, Nigeria, Kenya, South Africa, Uganda, Zambia, Namibia, Zimbabwe, Tanzania, Mozambique, Botswana, Angola and Ethiopia. The index, p

Kenya: Advertising standards committee rules that Orange Ad. against Safaricom be withdrawn

Business, Mobile, social media
CIO East Africa: The Advertising Standards Committee (ASC) has ruled that a controversial advert run by Orange from earlier this year be withdrawn from the mediums on which it has been running. In its ruling, the ASC states that the commercial which has been running on all platforms – print; online and broadcast - is misleading as it failed to mention that the other network – in this case Safaricom – had a price point of Kshs 2 during off-peak hours. The case was lodged at the ASC by Scanad on behalf of Safaricom on January 28 this year regarding the “Do You Know” campaign which is part of the Tujuane tariff while Orange was represented by Ad Agency, Acess Leo Burnett and Annette J Martyres. “The ad was disparaging because it suggested that Safaricom was the more expensive network. Th