Tag: Africa Media Index

Sub-Saharan Africa’s Ad. investment represents only 0, 47% of global investments.

Sub-Saharan Africa’s Ad. investment represents only 0, 47% of global investments.

Business
Sub-Saharan Africa hosts 17% of the world’s population, but represents only 2% of the world’s gross domestic product. In terms of advertising investment it represents only 0, 47% of global investments. This is mainly because Africa is made up of many different countries with many different cultures and languages, unstable rules and regulatory environments, and a historic lack of data to help understand the marketplace. The Africa Media Index, which comprises data from 14 African countries, aims to provide consistent and reliable information which gives a clear understanding of the media landscape across Africa. The countries include Ivory Coast, Ghana, Nigeria, Kenya, South Africa, Uganda, Zambia, Namibia, Zimbabwe, Tanzania, Mozambique, Botswana, Angola and Ethiopia. The index, p