Tag: anti-counterfeit

HP targets counterfeits in Kenya, Tanzania and Nigeria

HP targets counterfeits in Kenya, Tanzania and Nigeria

Business
HEWLETT-PACKARD (HP) has started an anti-counterfeit war against fake products on the local market using its brand and threatening the global IT firm’s foothold in the African market. Announcing their expansion into Tanzania and Uganda recently, HP officials said the fast growing IT demand in emerging markets had caused a surge in counterfeit products, and in turn, massive losses for genuine manufacturers. Moving into Africa now makes sense on two fronts for HP: To fight counterfeits and at the same time, consolidate its market share. “We still see Africa as a solid growth market similar to India and China 15 years ago. This is why we are entering Uganda and other emerging African markets in order to consolidate our market share across the globe. In spite of the harsh econom