Tag: Brands

eMarketer Report Says Success of New gTLDs Could Depend on Major Brands Promotion

Domains, Internet
  eMarketer, a major market research firm, has released a new study on the introduction of new gTLDs and their chances for success. eMarketer releases over 200 analyst reports per year, which are only available to their corporate subscribers, but they did make some excerpts from this report - titled “The Domain Name Explosion: Hundreds of New Choices Beyond .com Mean New Marketing Considerations" -  available to all on their website.  Reports DNJournal   eMarketer, who has no skin in the game themselves, acknowledged that there are widely divergent views of the new gTLD program, noting, "What some view as a “blank canvas for innovation” to spur more creativity, diversity and trust on the internet, others see as costly, exploitative and bound to cause consumer confusion. Nonethel

Expansion of New Top Level Domains Would Go Better At A Slower Pace

Domains, Governance, Internet
As contributed by Roger Kay  on Forbes. So, I’ve already said it once this year: more than 12 months after the Internet Corporation for Assigned Names and Numbers (ICANN) opened up the Web domain space to a potentially infinite number of new names, the greatest expansion has been in confusion. Once upon a time there were only 22 generic top-level domains (sometimes called gTLDs, Internet domains, Web domains, or just domains ) with type suffixes like .com, .net, .mil, and .gov, and geographic suffixes like .uk, .ru, and .jp. Now there are close to 500 — with potentially 900 more to come in the next few months. After an initial flurry of apparent enthusiasm — a certain amount of defensive purchasing of adjacent name spaces (e.g., Apple AAPL -2.61% nailing down .mac, Amazon.com AMZN -

The power of new domain suffixes: get personal and attract more customers

Business, Domains, Internet, social media
There are 276 million domain names already registered, which makes securing an original one a tricky task. For those who have attempted to buy a domain ending in '.com'or 'co.uk' recently, you may well have found that your first choice domain name was unavailable. Demand for new domains isn't slowing down – in the first quarter of last year, an additional five million domain names were added to the internet. The increasing need for new domain names, along with a shift in internet browsing styles, has spurred some significant changes in the domain name world. At the close of 2013, the Internet Corporation for Assigned Names and Numbers (ICANN) approved 617 new generic Top Level Domains (gTLDs) for the internet to go live through to the end of 2015, and it will continue to introduce hund