Tag: #DigitalTransformation

Transformation in Africa’s digital retail landscape

Transformation in Africa’s digital retail landscape

Internet, Technology
Undeniably, digital transformation continues to dramatically change the way we live and do business – almost daily it seems. Globally, the retail industry is one of the top industries in which we are seeing massive strides and changes when it comes to the adoption of technology, the evolving customer journey, and innovation in terms of products and services. Africa’s retail landscape is no exception. On the face of it markets in Africa are outperforming some first world countries in their pace of transformation to meet the needs of the rising digitally-savvy customer population – a consumer base which is now generally better informed, and demanding a more personalised, convenient, on demand service. The retail journey is no longer about merely walking into a store and grabbing something