Tag: Forrester

Forrester Says Amazon is ‘Exploiting’ Google’s Weaknesses

Forrester Says Amazon is ‘Exploiting’ Google’s Weaknesses

Business, Mobile, Technology
Google's 78% share of U.S search ad revenue in 2016 shows the company continues to dominate the market, but the share represents a decline from 88% in 2011. It seems the move to mobile by consumers has created competition for Google. Amazon has become a more preferred destination for online shopping searches, according to a research report released this week from Forrester Research titled Forrester Data: Search Marketing Forecast, 2017 to 2022 (U.S.) written by analyst Brandon Verblow. It is becoming a preferred destination for online shopping and search because of the way "Amazon is exploiting Google’s weakness in online shopping," according to the report. U.S. consumers are now more than 2.5 times likely to find out about the brand of a recent purchase from Amazon than from online