Tag: greatest consumers of digital advertisements

African youth, greatest consumers of digital advertisements

African youth, greatest consumers of digital advertisements

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African youth are the biggest consumers of digital advertisements, hence the need for businesses to seek deeper insights on their marketing strategy around them. This is according to a report commissioned by GeoPoll in June and that sought to understand how youth consumers are interacting with the advertising they encounter from the multiple sources of media consumed daily. “We interviewed 3,710 youth aged between 15-35 years old in Kenya, Uganda, Tanzania, Ghana, Nigeria and South Africa with the aim of determining the specific media platforms they consumed the ads from and how online advertising is fairing against above the line advertising media namely TV, radio and print, in terms of reach and effectiveness,” said GeoPoll in a blog post. “The insights from this survey, though no