Tag: ITNewsAfrica

New opportunities for Kenyan entrepreneurs as E-commerce booms

New opportunities for Kenyan entrepreneurs as E-commerce booms

Business, Startups
Kenya’s electronic commerce market is primed for major growth in the next five years as mobile internet performance continues to improve, a proposed national addressing system comes into existence, and people become more comfortable with digital transactions. The first E-commerce ventures in East Africa used to focus on affluent costumers and the diaspora, with payment by credit cards, mostly in the travel and gifting industry, with startups such as TravelStart or MamaMikes, but the landscape is now narrowing  with mobile money and mpesa. Kenya’s enthusiastic adoption of person-to-person mobile payments creates a solid base for the growth of mobile and electronic commerce. According to the Communications Authority of Kenya, the e-commerce market in Kenya was worth around Ksh.4.3 b
Reaching the mobile tipping point

Reaching the mobile tipping point

Mobile
Mobile has transformed how we shop, socialize, research, work, and connect with today’s world. In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind.  While this has been an increasing focus for some time now, many marketers are not prepared.  Our lives have become, in many ways, a ‘mobile experience’. We’ve become inseparable from, dependent on and emotionally attached to our devices to the extent that we feel lost without them. Whether for social media, banking, business tasks, buying and selling products, or for identification purposes, mobile devices are an essential part of everyday life. Never before has a mobile strategy been so pivotal in the overall marketing mix.  Mobile accounted for 45.1% of web-shopping traffic in