Tag: kenya

An ad-supported internet isn’t going to be sustainable in emerging markets

An ad-supported internet isn’t going to be sustainable in emerging markets

Internet
Since the Internet’s earliest days, advertising has been the linchpin of the digital economy, supporting businesses from online journalism to social networking. Indeed Facebook and Google earn almost all of their revenue through digital advertising. As the Internet reaches new users in emerging economies like Nigeria, Kenya and Rwanda, this model is following close behind. But is the digital advertising model that has evolved in developed economies sustainable in emerging economies? And if it’s not: What does it mean for the billions of users who are counting on the Internet to unlock new pathways to education, economic growth, and innovation? Increasingly, research and practice show the ad-supported internet of developed economies isn’t sustainable in regions like Sub-Saharan Africa, S
Does Lack of local content hinder Internet Adoption?

Does Lack of local content hinder Internet Adoption?

Internet
Sub-Saharan Africa has seen great improvements in connectivity infrastructure, with increasing investment in access infrastructure including mobile internet networks and fibre backbones. While this is a step in the right direction, the adoption of technologies such as 3G and 4G is lagging behind, raising the question of why it's taking so long for Africa to get online. Although agriculture and natural resources which have proved workable in Africa will continue to be important drivers of Africa’s economic growth in 2011, it is the application of modern technologies that will have the most significant impact on the growth trajectories of most African economies. Specifically, the greatest opportunity for growth is deemed come from technological innovation and the adoption of new technologi
Kenya , S. Africa & Nigeria: Biggest winners of Google’s Africa tech training

Kenya , S. Africa & Nigeria: Biggest winners of Google’s Africa tech training

Internet
The Internet is at the heart of economic growth of any nation. Currently, 80% of people find out about new business through search and directories. However, Digital Skills are still under-developed, making it harder for African economies to get the most out of the web. Google aims to close this gap by training 10 million people in Africa in online skills over the next five years in an effort to make them more employable. The U.S. technology giant also hopes to train 100,000 software developers in Nigeria, Kenya and South Africa, a company spokeswoman said. Google’s pledge marked an expansion of an initiative it launched in April 2016 to train young Africans in digital skills. It announced in March it had reached its initial target of training one million people. Google said it wil
New opportunities for Kenyan entrepreneurs as E-commerce booms

New opportunities for Kenyan entrepreneurs as E-commerce booms

Business, Startups
Kenya’s electronic commerce market is primed for major growth in the next five years as mobile internet performance continues to improve, a proposed national addressing system comes into existence, and people become more comfortable with digital transactions. The first E-commerce ventures in East Africa used to focus on affluent costumers and the diaspora, with payment by credit cards, mostly in the travel and gifting industry, with startups such as TravelStart or MamaMikes, but the landscape is now narrowing  with mobile money and mpesa. Kenya’s enthusiastic adoption of person-to-person mobile payments creates a solid base for the growth of mobile and electronic commerce. According to the Communications Authority of Kenya, the e-commerce market in Kenya was worth around Ksh.4.3 b
Mobile money competition rises with the introduction of Visa payment service

Mobile money competition rises with the introduction of Visa payment service

Technology
Kenya is one of the most attractive markets for mobile money because of the success of Mpesa, launched by Safaricom, which is 40 per cent owned by Vodafone, nine years ago. Visa, the world’s largest payment company, has taken the competition for mobile money service a notch higher with the launch of mVisa that enables Kenyans use mobile phones to transact cash and make payments. The payment service platform has partnered with four banks in Kenya to launch a mobile phone payments platform that will mount the first credible challenge to the country’s dominant Mpesa system. The rollout of the service will enable Kenyans make free domestic mobile money transfers using mVisa. The daily limit for person to person transfers is set to be Sh250,000 with the per transaction limit being