Tag: M-KOPA

Television Plays Vital role of civic engagement than Social Media in off-grid society, M-Kopa Report

Television Plays Vital role of civic engagement than Social Media in off-grid society, M-Kopa Report

social media, Startups
Dubbed Tuned in, the M-KOPA report shows that off-grid homes are mostly driven to acquire solar television because it helps them keep up to date with news and current affairs. It looks at the role of solar television in the off-grid economy where millions of Kenyans are still off-grid and unable to access the country’s dominant visual information source – television – in their own homes. M-KOPA Solar says its research shows that for these homes, the leading lifestyle improvement is being more informed on current affairs. And its solar TV is doing just that. In Kenya, the seven and nine o’clock news are major moments in the day. Other forms of entertainment is turned off, conversations are adjourned and the news takes over. The question is whether this can continue as content evolves and