Tag: Mobile technology

The importance of embracing mobile technology for insurance

The importance of embracing mobile technology for insurance

Mobile
Even though the market has become more competitive in Africa, many insurers still rely on traditional methods to reach customers. While other industries have been pro-active in their adoption of mobile technology due to its convenience and reach, insurance has generally been slower to adapt. Ashok Shah, Group CEO of APA Apollo, examines this. “Mobile technology can have a significant impact on the insurance industry by attracting new customers and retaining former policyholders. However, getting access to a mobile device is the first step towards broader financial inclusion. This empowers people to access affordable financial products like insurance. Fortunately, mobile phone ownership is on the increase across the continent due to devices becoming increasingly affordable and WiFi hotspot