Tag: #Productpricing

How Businesses Determine Product Pricing

How Businesses Determine Product Pricing

Business
The African business climate is thriving, so much show that it is now one of the world’s fastest growing economies. This is particularly true for the tech industry, as evidenced through statistics released on Forbes, which highlights that funding for tech startups in 2016 increased by 16.8% on the previous year, totalling $129million. In 2017, African tech startups are continuing to build on this growth, with new tech companies appearing from Cairo and Cape Town, to Lagos and Dakar. However, all new tech startups – in fact, all new businesses regardless of industry – face one common problem: pricing their goods or services. While there are many techniques for boosting cash flow, raising capital, and building a successful startup, determining product price can be challenging. But