Nairobi, Kenya – Jun 18 – Safaricom (NSE: SCOM) has today announced the availability of its “Reverse Call” feature enabling its more than 31 million customers to pay for calls for loved ones. The service enables a caller to transfer the cost of a call to the receiver by adding ‘#’ before the number they are calling. For instance, to transfer the cost of the call to 0722000000, a customer will dial #0722000000. “At Safaricom, we maintain our commitment to always provide our customers with relevant products in line with their needs. This innovation is in line with this commitment and has been tailored to mirror the relationships between our customers with a goal of empowering them to always remain connected with their loved ones,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.