Tag: social media

Testing systems: Instagram hides post likes count in ‘to remove popularity pressure’

Testing systems: Instagram hides post likes count in ‘to remove popularity pressure’

Mobile, social media, Technology
Instagram has begun hiding likes and video views as part of a trial aimed at removing "the pressure" and shifting the focus to "sharing the things" its users enjoy. Users will still be able to see how many views and likes their posts garner, but their followers will only see a user name "and others" below posts, rather than the number of likes on their feed. A spokeswoman said the trial for some users in countries including Ireland, Italy and Australia was aimed at stopping the platform from feeling "like a competition". The change applies to the Instagram's Feed, Permalink and Profile functions. "We want Instagram to be a place where people feel comfortable expressing themselves," said Mia Garlick, Facebook Australia and New Zealand's director of policy. "We hope this te
Plummeting influence: Do influencers still give value to brands?

Plummeting influence: Do influencers still give value to brands?

Business, Internet, Mobile, social media
An influencer with 2 million followers couldn't sell a paltry 36 t-shirts and Twitter could'nt let her be Since the introduction in October 2010, Instagram has grown into a social media staple across the world, boosted further by its subsequent affiliation with Facebook. This platform along with others like Youtube, Twitter, and lately LinkedIn has given rise to a new form of marketing based on personality endorsement called Influencer marketing. There is lack of consensus however on what an "influencer" is. Others define the Influencers as an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. While another a individual who has a following in a particular niche, which they actively...
Uganda to rethink social media tax after backlash

Uganda to rethink social media tax after backlash

Business, Internet, social media
Uganda is reviewing its decision to impose taxes on the use of social media and on money transactions by mobile phone, following a public backlash. The tax means Ugandans will now have to pay 200 Ugandan shillings ($0.05) a day to use popular platforms like Twitter, Facebook, and WhatsApp. Prime Minister Ruhakana Rugunda made the announcement soon after police broke up a protest against the taxes. President Yoweri Museveni had pushed for the taxes to boost government revenue and to end "gossip" on WhatsApp, Facebook and Twitter. Critics accused the 75-year-old of trying to stifle dissenting voices. The social media tax targets the use of what are described as Over The Top (OTT) services, which offer "voice and messaging over the internet", according to a previous statement by telecom c...
WhatsApp launches new Live Location feature for Android, iOS users

WhatsApp launches new Live Location feature for Android, iOS users

social media
WhatsApp, the popular messaging App globally is launching a new feature that will let contacts track one another in real time. WhatsApp has come a long way since its launch as just an instant messaging application. The message service's 1.3 billion active monthly users are increasingly depending on the platform to share and communicate. It has launched another new feature that enables users to share their live location for certain period of time. The live location tracking feature, will allow users to share their movements if they're trying to find their friends or let them know they're safe. The feature, which WhatsApp said is encrypted, asks users to set a time limit on how long their location is shared for and lets them stop doing so at any time. Despite being available on
Tweeps to get double tweet length to express themselves

Tweeps to get double tweet length to express themselves

social media
The 140-character limit is Twitter's defining feature and also its most controversial. Critics say that it makes the service confining and unfriendly to new users. Defenders say that enforced brevity is what makes the service so useful. For the first time in history, twitter is now changing its character limit. The service announced on Tuesday it is doubling its character count for tweets -- from 140 characters to 280 characters -- for some of its users. The test group will include those who tweet in certain languages, including English, Spanish and Portuguese. The cofounder and CEO Jack Dorsey has hinted at expanding the character limit before. Earlier this year, Twitter removed user handles -- a person's Twitter name preceded by the @ sign -- from replies to tweets, instead linkin...