Tag: technology in Africa

LG Electronics  Kenya Launches an Online Shopping Platform

LG Electronics Kenya Launches an Online Shopping Platform

Business, Internet
The e-Commerce sector in Kenya is developing at a high rate to keep pace with the ever changing technology. On this note, LG Electronics is now tapping into the online space with the launch of an independent e-commerce channel in an effort to increasing the company’s footprint in the country. According to LG, opening the online platform the company is increasing its products’ availability beyond the physical stores. "We are thrilled to launch online shopping in Kenya,” says Janghoon Chung, Managing Director East and Central Africa. “This significant milestone fully rounds out LG’s multichannel offering. Along with seven retail stores and products available in major supermarkets, our customers in Kenya will now have twenty-four-hour access to the best of our innovative, genuine and qualit
Reaching the mobile tipping point

Reaching the mobile tipping point

Mobile
Mobile has transformed how we shop, socialize, research, work, and connect with today’s world. In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind.  While this has been an increasing focus for some time now, many marketers are not prepared.  Our lives have become, in many ways, a ‘mobile experience’. We’ve become inseparable from, dependent on and emotionally attached to our devices to the extent that we feel lost without them. Whether for social media, banking, business tasks, buying and selling products, or for identification purposes, mobile devices are an essential part of everyday life. Never before has a mobile strategy been so pivotal in the overall marketing mix.  Mobile accounted for 45.1% of web-shopping traffic in
President Uhuru Kenyatta: Digital Transformation in Africa is heavily reliant on new Innovations

President Uhuru Kenyatta: Digital Transformation in Africa is heavily reliant on new Innovations

Uncategorized
While Africa may not have large innovation hubs like Silicon Valley, Innovation is critical for economic development, and African public institutions need to play a greater role. Internet and the smart phone novelty has diffused power from states to networks and citizens. Hon. Uhuru Kenyatta, President of the republic of Kenya during the Africa Outreach Meeting at the  G7 summit in Italy stated that Africa’s transformation is contingent on innovation. That’s why we have strengthened connectivity through the Smart Africa initiative,putting ICT at the center of our development agenda. That’s why the continent is developing an ICT policy and infrastructure to support one seamless digital market, to serve a billion people. According to President Uhuru's speech,  energy and innovation
OLX Kenya is cutting advertising prices for smartphones and tablets

OLX Kenya is cutting advertising prices for smartphones and tablets

Mobile, Technology
Classifieds online firm OLX Kenya has cut advertisement prices on its mobile and tablet categories in a move it says will attract sellers seeking high visibility on their platform. OLX users will now cost Sh 500 down from 2,000 previously charged for a seven-day visibility period while 30 day is now Sh. 2,000 from Ksh 6000 and 60-day visibility will now cost Sh 4,000 down from Sh 10,000 for mobile phone or tablet on the platform. The changes in price will now have users enjoy more visibility on OLX at lower costs hoping to get even more sellers selling their items faster. “Following a consumer feedback we sampled among our mobile and tablet sellers, we have now slashed prices in the high traffic mobile category to cater to our users’ needs of wanting a high visibility at affordable
Safaricom Sets Up Kenya’s First Telecommunications Lab

Safaricom Sets Up Kenya’s First Telecommunications Lab

Mobile, Technology
Safaricom , Kenya's largest mobile service provider has launched the country’s first ever telecommunications lab for fast tracking the deployment of new technology and solutions. Located at the firm’s headquarters in Nairobi, the lab replicates Safaricom’s entire networking – billing platform and application servers such as M-PESA, 4G networks, Safaricom’s cloud, microwave, etc in a single room. The Telecomm firm has collaborated with a number of industry players including Cisco, Huawei, Nokia and others who have donated equipment and expertise to the lab, which is located at the firm's headquarters in Nairobi. Safaricom's more than 27 million customers will benefit from this investment, which will see fast tracking of deployment of new technology and solutions. Previously, the inh