Tag: #Travelstart

Travelstart acquires SafariNow.com for an undisclosed sum in a consolidation move

Travelstart acquires SafariNow.com for an undisclosed sum in a consolidation move

Business
Online travel agent Travelstart has bought a majority stake in Cape Town-based SafariNow.com, South Africa’s largest accommodation booking website. SafariNow.com has both the informal (self-catering and vacation rentals) and formal sector (hotels, guesthouses, bed and breakfasts). “We want to supercharge our accommodation offering and with more than 23 000 listings on SafariNow, we can give our customers much better choices,” said Travelstart’s founder and CEO Stephan Ekbergh. SafariNow.com will stick to its core business of selling accommodation and retain its current brand, CEO and team. Though SafariNow will continue to run as a standalone business, it’s 40-man team sees Travelstart fast-track the growth of its accommodation offering. “Travelstart shares our mission of transfo